Canonicalization of your URL, Web pages and site can (and usually is) a problem for most of us. Google may index the same page multiple times and have unique URLs for each page. This causes a duplicate content issue that person doing SEO needs to fix.
David Meerman Scott's book, "The New Rules of Marketing and PR" (©2009, published by John Wiley & Sons, Inc.) is a must-read for all businesses who wish to succeed in today's economy and market. The old rules of marketing no longer apply, and business owners need to start using the new tools at their disposal, rather than pushing their message to the public, most of whom don't care about our products and services.
One of the most misunderstood of the META tags is the "keywords" META tag. We've described over the last couple days how important the "title" META tag and "description" META tags are to your search engine placement, as well as to entice people to click through to your Web site. However, most people just don't [...]
Learn why the title and description META tags are the two most important factors of your Web site, even before a potential customer lands on your Web site. Tie them together, and make them so compelling, your customers can't help but click through or call you!
What's in a title really? Your Web page title is the most important factor on your Web page that will determine search engine position as well as whether someone clicks through to your site.
Search engine optimization (SEO) is boring. What most people really want is Internet marketing for their business. That can be SEO, but usually involves a lot more things that are much more interesting.
CanTheyFindMe.com - a new tool. Your customers are looking for you on Google, but can they find you? Check it out and see if they can find you.
I teach search engine optimization (SEO) classes in the San Francisco Bay Area. We also teach search engine marketing (SEM). What's it like to attend a workshop and learn what can be a very technical subject?
LinkedIn is a great place to put relevant information about your business or services. The default links to your company Web site don't help with relevant linking. Instead, change the default behavior to give you high quality keyword links that you can point to whatever you want.
Search engine results pages are personalized to the person doing the searching, which makes standard SEO practices ineffective. To overcome this personalization, use content themes on your site to build relevant search results.