About Thomas Petty

Thomas Petty has been a Digital Marketing and SEO trainer since 2008. He is an HFI Certified Usability Analyst™ from Human Factors International. Connect with him on LinkedIn and Twitter.

The New Rules of Marketing & PR – A Short Book Review

David Meerman Scott's book, "The New Rules of Marketing and PR" (©2009, published by John Wiley & Sons, Inc.) is a must-read for all businesses who wish to succeed in today's economy and market. The old rules of marketing no longer apply, and business owners need to start using the new tools at their disposal, rather than pushing their message to the public, most of whom don't care about our products and services.

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