Business Builder Essentials Course

In this self-paced and self-guided course, learn how to quickly put the essential “set it and forget it” tools in place to make your business stand out from your competitors.

Business Builder Essentials Course Summary

Registration Opens December 1, 2019
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This course is designed for the consultant or coach who wants to put the essential “set it and forget it” tools in place that will make their business stand out from their competitors so customers will choose them. During this course, we’re going to teach you step-by-step:

  • How to structure your website to generate more leads
  • Which free tools are most effective to get the most impact

Watch each of the training videos at your own pace and put the concepts we show you into place on your own website.

Training Start Date

Registration opens December 1, 2019. The training material will be available to you starting Sunday, January 12, 2020.

Business Builder Essentials

Business Builder Essentials Course Details

At the conclusion of this course, if you have completed all the work, you will have:

  • Fixed your website to get more people to do business with you
  • Set your business up so you’re found locally by your customers
  • Set up tools to manage your online reputation that will set you apart from your competitors

Note that we make no guarantees or promises that you’ll see any results whatsoever. We’re showing you what tools to use, how to use the tools, and how you actually implement them will determine any results you get. Please read our full disclaimer here.

In order to participate in the class, you’ll need to know how to use a computer and have access to a web browser. Since you’re reading this, you’ve already met the requirements.

You can either work on your website during the course if you have access, or if you have a web support person, you can communicate and help them to understand what you want accomplished. You do not need to know any HTML, coding or programming. This is designed for non-technical business owners who want to learn how to market their business using online tools.

Note: Because there are so many web platforms, we can’t help you with specific questions about how your website is set up or can be modified other than general answers.

If you’re a small business owner or work at a small firm, it’s a given that you must have a good website to attract new business and convert anonymous visitors into leads. Your customers are already looking online for you, and the first thing they’re going to do is visit your website before they call you. If they go somewhere else because they didn’t find what they were looking for, that’s lost business for you.

In this course, you’ll learn how to set your business apart from your competitors so people do business only with you, and not someone else.

3-Step Simple Marketing System Course Syllabus

  • Fix your website: most websites turn away more business than they create.
    • Identify the problem areas that could be turning away potential clients.
    • What’s a call-to-action?
    • How do you want people to get in touch with you?
  • Set up local search: small businesses make up 97% of all businesses in the USA and 99% in Europe, Latin America and Canada. All small businesses have competition.
    • Over 80% of us want to do business locally.
    • How to get found locally when people search for you?
    • What are the most effective tools for getting found in lots of places?
  • Manage your online reputation: usually, your reputation is the only thing that differentiates you from your competitors.
    • How do you set up your online reputation so it works in your favor?
    • What happens if you get a negative review?
    • Trade secret: how to set up your website so it showcases your reputation.

This course is designed primarily for consultants and coaches* who provide services to their clients either as a solopreneur or those who work at small firms. The concepts in this course can be used by any business of course, but the focus will be on people who consult with their clients. You may have little or no marketing knowledge or background, or simply feel that there are too many choices out there, making it difficult to figure out how to make your marketing work for you.

* This can include: accounting, legal, IT, web, and PR consultants, executive and business coaches, life and personal coaches, and so on.

What This Course Isn’t

This course is not intended for people who have retail or physical storefronts, e-commerce stores, or other types of businesses that don’t generally fall under the generic “consulting” category.

This course only teaches the essential tools you need to put in place on your website, and does not include any automation.

There are approximately three hours of pre-recorded videos that you will have lifetime access to. As we update the course, you’ll have access to the new versions of the modules.

Pre-recorded videos that you can watch on any device.

30-Day No Risk, No Hoops Guarantee

We are in the business of creating experiences that create results. If for any reason you are not thrilled with the content and the potential impact it will have in your business, we will refund your tuition 100% within the first 30 days from when the course becomes available to you. No hoops. Just send us an email.

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Tom is a great instructor. I’ve taken his SEO class and WordPress course and I highly recommend both of them. Thanks again BASEA!”
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I learned a lot, Tom is a great teacher and I’m looking forward to taking more of his courses.”
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“Tom is a real Pro and very devoted to educating his students. He gave it all, and shared many useful, low or no cost resources. I highly recommend his classes, and online webinars.”
Terry C. 5-star rating


I found his course extremely helpful and well laid out. There was a lot of content but I am also lucky enough to be able to go back and watch the videos over again which I will do. Making them an ongoing resource for me as I move forward in my new career. Thanks Tom for the knowledge jump start!”
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