Search engine optimizing a press release is an excellent way to generate traffic to your Web site. There are so many benefits to doing it, that really all businesses should be submitting online news releases as a regular part of their SEO campaign.
PRLog.org, PR.com and PRWeb.com are three on-line Web services that will allow you to submit an optimized press release. They have different price schedules and varying levels of services that they offer.
Optimized press release services allow you to build excellent quality links back to your Web site, and generate top search engine results page rankings very quickly, sometimes in mere hours.