How to Measure Your Marketing to Get Great Results
If you do any kind of marketing for your business, you have to measure it. Without measurement, you’ll never know what’s working and what’s wasting your time and money.
Do you market your business? Of course you do. Maybe you do one or more of the following or have someone who helps you with it:
- Email newsletter
- Social media
- Google Adwords
- Search engine optimization (SEO)
How do you know if something is working or not? If you’re spending a bunch of money or time sending out emails, but you’re not seeing new customers, then there may be a problem. This module is designed to give you the basics of putting some measurement tools in place and how to read the data so you can change or stop doing what’s not working, and do more of what is working.
Cost: $197 US
Note: The course will be available on May 24, 2018. Contact us if you have questions about this course:
At the conclusion of this course, you’ll have a basic understanding of how to measure your marketing and put some goals in place. You’ll be able to better see what’s working for your business (so you can do more of that) and what’s not working (so you can change it or stop putting effort into it).
During this course, we’ll present the following topics, why it’s important, and give you step-by-step instructions how you can implement it for your own business without spending a lot (or even any) money.
At the conclusion of the course, you’ll have several simple steps you can use to implement a reputation management plan, maintain it easily without any effort and teach your team what to do.
- Why marketing without measurement is a waste of your time and money
- What free tools you should have in place
- How to configure them so you can quickly get the right data out without being a web geek
- What data you can ignore (most people focus on the stuff you should ignore!)
- What you should pay attention to
This course is designed for small business owners or employees who are either doing their own marketing or have someone who is helping them with it.
Approximately 60 minutes to watch the video training. Your implementation plan is dependent upon your business type and will vary.
On-demand videos and Adobe Acrobat® PDF downloads. You may watch the videos as many times as you’d like.
You may not share your login information with anyone else. Read our online policy here.
30-Day No Risk, No Hoops Guarantee
We are in the business of creating experiences that create results. If for any reason you are not thrilled with the content and the potential impact it will have in your business, we will refund your tuition 100% within the first 30 days from when you register. No hoops. Just send us an email.
We’re rated 5.0/5 stars by our students on Google!
Thank you so much Tom for a great training. You are one of the best instructors I have had and are a natural in helping a lay person understand complex information. You are extremely generous with your knowledge and you do not find that everyday. Thank you again!!
Thank you Tom for being such a good teacher and great resource. I thought the material would be over my head but you made it easier to understand and [less] intimidating.
He provided clear, concise, easy to understand steps to follow so I can simply manage what I’ve been apprehensive about doing. Thank you, Thomas Petty, I highly recommend your services.
He was able to help me understand not only what I needed to do but how to make it happen. What I really appreciate is his way of explaining concepts and practices without a lot of marketing speak. Thanks for a great training Tom.