Email Marketing Course for Business & Non-Profits
During this hands-on class, you’ll learn how to get your potential customers to join your list, connect with them with good email practices and avoid the common mistakes most people make.
91% of us open our email at least once per day, and most of us check our email on our phones multiple times per day. Email marketing is the most cost-effective and efficient method to reach your customers and clients. Studies have shown that there’s a 44% return for every $1 spent on email marketing. But there’s a right way and a wrong way to do it!
During this hands-on course, you’ll learn how to:
- Get people to want to sign up for your list without begging
- Automate your email system to build trust and engagement
- Manage and segment your list
- Create engaging emails that people will open and read
This course is offered through Livermore Area Parks and Recreation (LARPD). Cost is $100 for Livermore residents, $110 for non-residents, and registration is through the LARPD course system.
Date, Time and Location
Monday, July 30, 2018
Robert Livermore Community Center
4444 East Avenue (map)
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Business owners, employees or staff at for-profit and non-profit companies that want to learn how to leverage email as a marketing tool, to fund raise or raise awareness.
This is a two-hour hands-on workshop in which you can optionally bring your laptop with you to practice the concepts in class. We’ll demonstrate live on the screen, and you can follow along or practice in your own account. Each person will set up a trial account on Constant Contact or you can use your own account if you have one already.
Note: If you use a different email platform, because of the limited time, we won’t be able to answer questions about it specifically, only the principles and how they might apply.
Basic understanding of the internet and email.