Last year I helped organize a marketing summit at the Livermore Chamber of Commerce. The economy was in a slump of course, and I wanted to see whatwe could do help businesses get back in the game. Even though the economy is showing signs of coming back, it’s still going to be a long road. It’s just as important today to adapt to the new ways of marketing that businesses have available to them as it was before.

The Chamber of Commerce has partnered with the Doubletree Hotel in Livermore to host the all-day session. It will include four experts who will provide participants with some very specific plans they can put in place now to help them attract their ideal customers.

E-mail Marketing

Stu Carty is a veteran sales and marketing specialist at Constant Contact with more than 20 years of experience in the enterprise software industry. He is going to demonstrate how email marketing is a cost effective and easy-to-measure tool. It’s suitable for all experience levels, and this session will teach participants how to master email marketing communications with a comprehensive look at best practices and winning strategies for getting and keeping quality subscribers. Everyone will get access to a free 60-day trial account, which is fully active.

Marketing Message

Michele Molitor, is a highly sought after executive coach, business consultant and speaker at Nectar Consulting, Inc. She helps entrepreneurs create substantial organizational growth. She leverages her extensive management, branding, design, and marketing experience from leading edge multimedia and web development companies with an engaging coaching style and interdisciplinary approach.

During this engaging talk, she’ll teach participants the keys to successfully marketing their business and attract all the clients they need to grow their organization more effectively and easily!

Social Media

Lee Richter is CEO of Richter Communications and Design Group in downtown Oakland. She has more than 20 years experience in marketing and public relations for clients such as Merrill Lynch, Bank of America, Baxter Healthcare, Autodesk, Hewlett-Packard, Edmunds.com, the Republic of Tea and many others.

Social media has become the hot topic for all businesses, but most don’t know what it is, where to start or why to put together a social media plan. Lee will provide some specific steps that businesses should implement right away to set up a social media plan, and start benefitting from the power of social media.

Search Engine Marketing

Then there’s me. I’m the President of the Bay Area Search Engine Academy, which has a single goal of teaching business owners how to get positioning on the search engines through keyword research and proper content building techniques. I’m only one of approximately 2400 HFI-Certified Usability Analysts® in the world.

Because the rules of advertising have changed drastically in just the last few years, many business owners still cling to the old ways. I will teach participants five new ways to market their businesses using the power of the Internet and attract people who are looking for them.

Seating is limited to 100 people, and it includes a light breakfast and full lunch. Cost is $99 per person, and you can register online on the Livermore Chamber Web site. Participants are encouraged to bring business cards, to network, and to come with an open mind about new ways to market their business.

I hope I’ll see you there!