Generated by All in One SEO v5.0.0.1, this is an llms.txt file, used by LLMs to index the site. # SF Bay Area WordPress Security Company Hackers want in. We keep them out. ## Sitemaps - [XML Sitemap](https://thomaspetty.com/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [Articles](https://thomaspetty.com/articles/) - Our blog has over 100 articles that you can use to learn how to market your business online, and how to use WordPress as a marketing platform. - [Interview with Thomas Petty by SafetyDetectives](https://thomaspetty.com/interview-with-thomas-petty-by-safetydetectives/) - Thomas Petty was interviewed by Shauli Zacks from SafetyDetectives. Read the full article on their blog. - [How to Prevent Getting Hacked - Or At Least Slow Them Down](https://thomaspetty.com/how-to-prevent-getting-hacked-or-at-least-slow-them-down/) - [Optimized Press Release Services - Generate Traffic in Hours](https://thomaspetty.com/optimized-press-release-services-generate-traffic-in-hours/) - [100 Top Google Searches - Google Trends can help attract huge numbers](https://thomaspetty.com/100-top-google-searches-google-trends-can-help-attract-huge-numbers/) - [Optimized Press Release Services - Which Gives Results?](https://thomaspetty.com/optimized-press-release-services-which-gives-results/) - [Using Web Site Analytics: Without It, You're Wasting Your Money](https://thomaspetty.com/using-web-site-analytics-without-it-youre-wasting-your-money/) - [Is Google a Monopoly Threat - or Just a Great Choice?](https://thomaspetty.com/is-google-a-monopoly-threat-or-just-a-great-choice/) - [Search Engine Personalization Changes the SEO Game](https://thomaspetty.com/search-engine-personalization-changes-the-seo-game/) - [How to Build Quality Links with LinkedIn](https://thomaspetty.com/how-to-build-quality-links-with-linkedin/) - [Teaching SEO Classes in the Bay Area](https://thomaspetty.com/teaching-seo-classes-in-the-bay-area/) - [Can They Find You? I don't know, can they?](https://thomaspetty.com/can-they-find-you-i-dont-know-can-they/) - [Overcoming Search Engine Personalization](https://thomaspetty.com/overcoming-search-engine-personalization/) - [How to Overcome Search Engine Personalization Using Content Themes](https://thomaspetty.com/how-to-use-content-themes-to-overcome-search-engine-personalization/) - [Internet Marketing or Search Engine Optimization?](https://thomaspetty.com/internet-marketing-or-search-engine-optimization/) - [What's In A Title? Why Do You Need a Great Title?](https://thomaspetty.com/whats-in-a-title-why-do-you-need-a-great-title/) - What's in a title really? Your Web page title is the most important factor on your Web page that will determine search engine position as well as whether someone clicks through to your site. - [Description META Tag: It's why people click on you!](https://thomaspetty.com/description-meta-tag-its-why-people-click-on-you/) - Your Description META tag is critical to your Web site's performance on Google, as well as enticing your potential customers into your virtual store. Find out why! - [The Keywords META Tag: A misunderstood beast](https://thomaspetty.com/the-keywords-meta-tag-a-misunderstood-beast/) - What's in your "keywords" META tag? Most people are completely confused by this tag. Does it help or hurt you? Learn the truth about the "keywords" META tag and how to use it. - [The New Rules of Marketing & PR - A Short Book Review](https://thomaspetty.com/the-new-rules-of-marketing-pr-a-short-book-review/) - "The New Rules of Marketing and PR" is a book written by David Meerman Scott. This is a short review of the book and why all business owners should read it. - [Canonicalization: Domain and URL issues that can cause problems](https://thomaspetty.com/canonicalization-domain-and-url-issues-that-can-cause-problems/) - Canonicalization of your URL, Web pages and site can (and usually is) a problem for most of us. Find out how to fix canonicalization issues before you get penalized by the search engines. - [XML Sitemaps Get Your Site Indexed More Quickly](https://thomaspetty.com/xml-sitemaps-get-your-site-indexed-more-quickly/) - XML sitemaps are used to tell Google and Yahoo! links to all your Web site pages. The search engines will crawl and index your site more quickly with an XML sitemap. - [How Do I Get My Web Site Indexed By Google?](https://thomaspetty.com/how-do-i-get-my-web-site-indexed-by-google/) - Learn how to get your Web site indexed by Google and Yahoo! the right way. Most people try to get indexed the wrong way, and you can hurt yourself in the process. - [Google Analytics: Learn How To Use It](https://thomaspetty.com/google-analytics-learn-how-to-use-it/) - By reading Avinash Kaushik's book, "Web Analytics An Hour A Day", you can learn how to properly set up analytics so that it gives you the data you need to properly measure your Internet marketing efforts. - [Search Engine Optimized Press Releases: Lots of Benefits!](https://thomaspetty.com/search-engine-optimized-press-releases-lots-of-benefits/) - Search engine optimizing a press release is an excellent way to generate traffic to your Web site. There are so many benefits to doing it, that really all businesses should be submitting online news releases as a regular part of their SEO campaign. - [Links Matter, But Which Ones Count?](https://thomaspetty.com/links-matter-but-which-ones-count/) - Building links to your Web site is very important, but some links count much more than others. How do you find out which links are most important? - [How To Make Internal Links Work For You](https://thomaspetty.com/how-to-make-internal-links-work-for-you/) - Internal linking can be a useful way of building quality links, and there are many reasons for building good internal links on your Web site. Learn how to set them up properly by using absolute links instead of relative links. - [How To Increase PageRank: Does PageRank Really Matter?](https://thomaspetty.com/how-to-increase-pagerank-does-pagerank-really-matter/) - PageRank is a numerical value that Google assigns to every Web page. Many people spend a lot of time trying to build PageRank, but the reality is that PageRank is only a small factor in getting onto the top of the search engines. Find out what it really means and how you should tackle the PageRank problem. - [Multiple Domain Names: Do They Help Search Engine Position?](https://thomaspetty.com/multiple-domain-names-do-they-help-search-engine-position/) - Having multiple domain names or keyword-rich domain names point to a single Web site is not a good practice. It can actually harm your position on the search engines. Having multiple domain names is fine, but you have to manage them properly so you don't harm your search engine position. - [How Businesses Need To Use Social Media To Market Themselves](https://thomaspetty.com/how-businesses-need-to-use-social-media-to-market-themselves/) - Businesses must make a mind shift in the 21st century and get away from the old habits that no longer work. By engaging their customers in online dialog with social media, businesses will attract customers so they are more likely to buy from them. - [How To Measure Keyword Density - Does Keyword Density Matter?](https://thomaspetty.com/how-to-measure-keyword-density-does-keyword-density-matter/) - Keyword density is a measure of how effectively you're using your keyword in your content of your Web site. Does it really matter and influence your position on the search engines? What is the "right" keyword density that you should shoot for? - [How To Use Header Tags With SEO](https://thomaspetty.com/how-to-use-header-tags-with-seo/) - Use header tags to help your SEO efforts work better for you. You can apply formatting to header tags and use them as a formatting element in your content. But headers really shine when combined with your keyword phrases to help get the page listed higher in the search engines. - [Top 10 List of Steps to Get on Google](https://thomaspetty.com/top-10-list-of-steps-to-get-on-google/) - The Bay Area Search Engine Academy's top ten list of things that you need to do to get listed on Google and Yahoo! Follow these steps and you'll get indexed more quickly, and will get more traffic to your site. They are sorted by the easiest (#10) to the most difficult (#1). - [Do You Suffer from Anemic Content?](https://thomaspetty.com/do-you-suffer-from-anemic-content/) - Build lots of useful content and you'll be rewarded with readers and by the search engines. If you have anemic content, all the SEO in the world won't help you. - [How To Suck At SEO](https://thomaspetty.com/how-to-suck-at-seo/) - Learn how to do a really half-assed job of SEO for yourself and your clients. Do yourself proud and suck at it! Go ahead. - [Ping Server List for your Blog](https://thomaspetty.com/ping-server-list-for-your-blog/) - Set up your ping server list for your blog so that your blog entries get found by the search engines quickly. If your blog doesn't have any ping servers, it may take it longer for the search engines to find your new post. - [Easy WordPress Blog Setup Instructions](https://thomaspetty.com/easy-wordpress-blog-setup-instructions/) - It's easy to learn how to set up hosted WordPress so that it's secure from hackers and spammers. Learn which plugins will help you with your SEO efforts as well. - [30 Day Blogging Challenge - Post #1](https://thomaspetty.com/30-day-blogging-challenge-post-1/) - After having had a "dry spell" with no blog posts, I've taken the 30 Day Blogging Challenge and will write one blog post per day. - [Facebook Security for Professionals: How To Manage Your Friends](https://thomaspetty.com/facebook-security-for-professionals-how-to-manage-your-friends-2/) - As a professional networking on Facebook, learn how to set up your privacy settings to prevent people from seeing your personal information when you don't want them to.. - [Get Your Business Listed On Google Maps In Five Steps](https://thomaspetty.com/get-your-business-listed-on-google-maps-in-five-steps/) - You can get your business listed on Google's map or local business listing in five easy steps. It's important to claim your business listing and correct any misinformation. These steps will help you show up higher on the map if you're already there. - [How to Submit Your Website to a Search Engine for Free](https://thomaspetty.com/how-to-submit-your-website-to-a-search-engine-for-free-4/) - Submitting your site to the search engines to be indexed can cause problems if you do it incorrectly. There's a right way and a wrong way to submit your Web site. Learn how to submit correctly, and you'll reap the rewards. - [When Social Media Turns, Well, "Social"](https://thomaspetty.com/when-social-media-turns-well-social/) - Sometimes taking the online social media to the offline results in new friends and business being exchanged. We all should remember to come out of our caves once in a while and connect with our brethren in a social setting! - [Google's Webmaster Tools Have Exciting New Features](https://thomaspetty.com/googles-webmaster-tools-have-exciting-new-features/) - Google enhanced the Webmaster Tools to give Web site owners additional traffic data that isn't provided by Google Analytics. You must register your site with the Webmaster Tools in order to see this data. - [East Bay SEO and Internet Marketing Meetup](https://thomaspetty.com/east-bay-seo-and-internet-marketing-meetup/) - At the East Bay SEO and Internet Marketing Meetup for Business Owners, we learn about SEO, search engine marketing and internet marketing. It's open to anyone who wants to attend. - [Livermore Chamber of Commerce Marketing Summit](https://thomaspetty.com/livermore-chamber-of-commerce-marketing-summit/) - At the Livermore Chamber of Commerce 2010 Marketing Summit, business owners who will learn new ways to marketing their business and attract clients who are specifically looking for their services and products. Seating is limited to 100 participants, so register early. - [Five Free Keyword Research Tools for SEO and Article Generating Ideas](https://thomaspetty.com/five-free-keyword-research-tools-for-seo-and-article-generating-ideas/) - Sometimes you don't want to spend the money on paid keyword research, or you just want to do some simple research. There are several free tools available for you to use. This isn't an exhaustive list, as there are others. But it will get you started. - [Bay Area Search Engine Academy Launches New Programs](https://thomaspetty.com/bay-area-search-engine-academy-launches-new-programs/) - The Bay Area Search Engine Academy has launched a series of new SEO and internet marketing programs for people who want to learn to market online. They are located in the San Francisco Bay Area of California. - [How to Use QR Codes for Marketing](https://thomaspetty.com/how-to-use-qr-codes-for-marketing/) - If you want to learn how to use QR codes to market your business, you have to do it correctly and not cause problems for yourself or your users. You need to learn how to measure your results too. - [Search Engine Optimization in Micro Bites](https://thomaspetty.com/search-engine-optimization-in-micro-bites/) - Learn how to "do" search engine optimization in small bite-sized pieces, one bit at a time. This makes the overall process easier to employ, and you'll get better results. - [Tom's Simple SEO: What Does Google Know About You? How Can You Find Out?](https://thomaspetty.com/toms-simple-seo-what-does-google-know-about-you-how-can-you-find-out/) - If you take a journey, you have to know where you are before you can plan how to get to the end point. Search engine optimization is the same thing. Before you can optimize your site, you have to know where you stand first. - [How To Fix Your Website If You Have Google Issues: Tom's Simple SEO](https://thomaspetty.com/how-to-fix-your-website-if-you-have-google-issues/) - If you're having troubles showing up on Google with your website, Here are some basic things you can do to help it. The #1 mistake we see in 90% of the websites is shown here. - [What Happens if Google Doesn't See All Your Content? Tom's Simple SEO Article](https://thomaspetty.com/what-happens-if-google-doesnt-see-all-your-content-toms-simple-seo-article/) - It can take Google weeks to discover new content on your website. Don't wait to discover a problem with indexing your page - here are 3 quick fixes you can make now. - [How To Write Your Web Content So It's More Compelling To Your Buyers - Tom's Simple SEO](https://thomaspetty.com/how-to-write-your-web-content-so-its-more-compelling-to-your-buyers-toms-simple-seo/) - Writing content for your website and blog is something you have to practice to get correct. Learn how you might be leaving money behind if your customers aren't engaging with your copy. - [Website Canonicalization Issues: How to Discover Them and Fix Them #video](https://thomaspetty.com/website-canonicalization-issues-how-to-discover-them-and-fix-them-video/) - Many websites these days have canonicalization problems, and you may not even be aware o them. How do you find out about canonicalization on your website and what can you do about it? - [Three Reasons Businesses Still Need to do Keyword Research First](https://thomaspetty.com/three-reasons-businesses-still-need-to-do-keyword-research-first/) - Most people bypass keyword research and just jump into creating content. There are three great reasons business owners should do keyword research before doing anything else. - [When Doing Keyword Research, Start with the Basics First](https://thomaspetty.com/when-doing-keyword-research-start-with-the-basics-first/) - If you're just starting out with keyword research and are looking for easy tools to use, start with the basics. Using the simple free tools can get you started before you work on tougher keywords. - [How To Compare Keywords When You're Doing Keyword Research](https://thomaspetty.com/how-to-compare-keywords-when-youre-doing-keyword-research/) - Doing keyword research is only the first step in finding great keywords for your content. How do you know what people actually search for and how much? This is the critical question, and fortunately, Google helps us out a little. - [Get Found Today Three-Part Webinar Series Announcement](https://thomaspetty.com/get-found-today-three-part-webinar-series-announcement/) - Thomas Petty, Master online marketing trainer is hosting a private, three-part webinar series to teach business owners how to Get Found Today and fix the problem areas in their website. - [Throw All The SEO Nerd Stuff Out The Window!](https://thomaspetty.com/throw-all-the-seo-nerd-stuff-out-the-window/) - All the nerdy, technical stuff that the SEO pundits keep yelling about should just be thrown out. Business owners just want to get found online, not worry about that stuff. - [Are You Using "Hope Marketing" on the Internet to Get New Clients?](https://thomaspetty.com/are-you-using-hope-marketing-on-the-internet-to-get-new-clients/) - So many of us throw things at the proverbial Facebook "wall" hoping it sticks and hoping to attract more adoring fans. Online marketing has changed, but the core boils down to 5 tactics we all must do consistently to attract our ideal customers. - [How Do You Know If Your Website Is Turning Customers Away?](https://thomaspetty.com/how-do-you-know-if-your-website-is-turning-customers-away/) - What are the essential elements that all websites must have without risking chasing your customers away? If you don't have these features, you're probably losing money. Period. - [How to Get Your Potential Customers to Engage With You Before They’re Ready To Buy From You](https://thomaspetty.com/how-to-get-your-potential-customers-to-engage-with-you-before-theyre-ready-to-buy-from-you/) - Your potential customers may not quite be ready to hand you their money. How do you engage with them so that when they're ready, they'll remember you? It's not hard. - [Does SEO Make Your Brain Hurt?](https://thomaspetty.com/does-seo-make-your-brain-hurt/) - Online marketing can seem so overwhelming that it's this big giant thing that you're not sure where to begin. Maybe it just makes your brain shut down because you don't know where to begin. - [When Talking About Yourself May Not Be A Good Thing](https://thomaspetty.com/when-talking-about-yourself-may-not-be-a-good-thing/) - Don't lose sight of your customers when creating the copy on your website. You have probably mostly talked about yourself, but instead talk about the problems that your customers are having. This is more compelling and will engage them more. - [A Simple, but Surprising Way To Get More Customers](https://thomaspetty.com/a-simple-but-surprising-way-to-get-more-customers/) - I've never heard a business owner say, "I don't want any more business. I'm full." So assuming you want more business, this one simple change on your website as a whole can help your customers engage with you more effectively. - [Have You Set Up ALL Your Online Business Listings Yet?](https://thomaspetty.com/have-you-set-up-all-your-online-business-listings-yet/) - Did you know you need to? GetListed.org was a great tool for figuring out where your business is listed in the online databases. They just got acquired by Moz.com and it's now called Moz Local, a really neat tool. - [How To Hacker Proof Your WordPress Blog or Website (Or At Least Slow Them Down)](https://thomaspetty.com/how-to-hacker-proof-your-wordpress-blog-or-website-or-at-least-slow-them-down/) - If you use WordPress for your blog or your entire website, you're a sitting duck for hackers. Here are a few tips you can use to make your site much more difficult to get past the sentries, and hopefully the wily hacker will go somewhere else where the targets are much softer. - [Why Online Marketing Drives Me Crazy](https://thomaspetty.com/why-online-marketing-drives-me-crazy/) - There are so many aspects about online marketing that drive me nuts, and they probably drive you nuts too. What are the things that you find frustrating in your own online marketing endeavors? - [Why Online Marketing Drives Me Crazy - Part 2](https://thomaspetty.com/why-online-marketing-drives-me-crazy-part-2/) - SEO or search engine optimization is an over-used term that's become almost meaningless. By thinking logically about it, we can simplify the whole process and make it much easier for us busy business owners. - [Bay Area SEO Training Class Announced for August 2014](https://thomaspetty.com/bay-area-seo-training-class-announced-for-august-2014/) - Learn how to do SEO correctly at the Bay Area Master SEO Training Program in August. It's designed for business owners and web designers that want to learn the right way to get onto Google and the other search engines. - [Why Online Marketing Drives Me Crazy - Part 3](https://thomaspetty.com/why-online-marketing-drives-me-crazy-part-3/) - So many people spend an awful lot of effort trying to overcome rule changes in Google. The fact is that there are rule changes every single day. What should you do differently? - [Free "Ask Anything" SEO Webinar](https://thomaspetty.com/free-ask-anything-seo-webinar/) - Join Thomas Petty, President of the Bay Area Search Engine Academy for a free "ask anything" webinar on July 30, 2014. You must register to attend. - [Why Online Marketing Drives Me Crazy - Part 4](https://thomaspetty.com/why-online-marketing-drives-me-crazy-part-4/) - With search engine marketing, there are just too many choices, which can easily lead to overwhelm or analysis paralysis. It's easy to forget that we can just boil things down to the basics and get 'er done without a lot of effort. - [Free Ask Anything SEO Webinar Recording](https://thomaspetty.com/free-ask-anything-seo-webinar-recording/) - Our free "Ask Anything About SEO" webinar had a lot of great questions from the registrants who wanted to know about everything from Google Adwords to technical SEO questions. - [Why Online Marketing Drives Me Crazy - Part 5](https://thomaspetty.com/why-online-marketing-drives-me-crazy-part-5/) - Keyword research is an inexact science because we really don't understand the searchers' intent when they use that phrase on the search engines. So how do we adjust our SEO efforts when we know so little about what the searcher intends? - [Why Gaming the System Doesn't Work Anymore](https://thomaspetty.com/why-gaming-the-system-doesnt-work-anymore/) - It doesn't pay to try to cheat the search engines anymore. Google has gotten too good at sniffing out the cheaters, and only presenting relevant results. Your website could get penalized for cheating which is worse. - [How to Get to the "Top" of Google Quickly (No, It's Not SEO)](https://thomaspetty.com/how-to-get-to-the-top-of-google-quickly-no-its-not-seo/) - Using paid placement (pay per click or PPC) is a valid strategy to get high placement on the search engines, but Google makes it easy to waste money by not setting up the ads correctly. This series of articles will show you how to effectively manage a campaign. - [PPC Landing Page Best Practices - Help Your Customers to Make a Smooth Landing](https://thomaspetty.com/ppc-landing-page-best-practices-help-your-customers-to-make-a-smooth-landing/) - If you're running a pay per click (PPC) ad, what are the best practices when you set up your landing page? These are some practical tips that will help you convert more and save money. - [Get Found Online Today Training Program Launched Today](https://thomaspetty.com/get-found-online-today-training-program-launched-today/) - Busy business owners don't have the time or resources to try to figure out online marketing, much less put it in place. This program teaches how to get found by your ideal customers. - [How You Say It Really Matters - Making PPC Ads That Really Perform](https://thomaspetty.com/how-you-say-it-really-matters-making-ppc-ads-that-really-perform/) - It's true that you have to speak the language of love when you create your pay per click ads. You have to woo your customers to get them to click on your ad, and how you say it really matters. - [3-2-1 Webinar Recording: Learn Some Simple SEO Tips](https://thomaspetty.com/3-2-1-webinar-recording-learn-some-simple-seo-tips/) - In this free webinar, Thomas Petty presented some tips and tools that people can use to get better results from their website and online presence on the search engines. - [SEO Isn't The Only Game In Town for Consultants](https://thomaspetty.com/seo-isnt-the-only-game-in-town-for-consultants/) - If you're a consultant, you probably want to be found at the "top" of Google for your search terms. But SEO isn't the only way to be found by your potential clients. There are many ways to bring new leads in. - [How to Get New Leads and New Clients in 2015](https://thomaspetty.com/how-to-get-new-leads-and-new-clients-in-2015/) - As a consultant, you probably want to get more clients in 2015. Your website is your most valuable marketing asset, and often it needs some help to get it found by those ideal clients. - [Top 3 Online Marketing Strategies to Get 2015 Started Right](https://thomaspetty.com/top-3-online-marketing-strategies-to-get-2015-started-right/) - What are the top three things you need to put in place to get your 2015 online marketing started right? These are my suggestions on what to focus on for 2015. - [Three Ways to Use YouTube to Increase Customer Engagement](https://thomaspetty.com/three-ways-to-use-youtube-to-increase-customer-engagement/) - YouTube videos can be a great way to increase customer engagement and trust. You don't have to make a big production out of it, and these are three ideas for videos that work. - [Five Ways To Build Trust With Your Customers](https://thomaspetty.com/five-ways-to-build-trust-with-your-customers/) - If people don't trust you or your business, they will not give you their money. Period. What are my top five ways to build trust with your potential customers when they're checking you out online? - [How Managing Your Online Reputation Builds Trust With Your Clients](https://thomaspetty.com/how-managing-your-online-reputation-builds-trust-with-your-clients/) - Don't be afraid of getting a bad online review. You have to manage your online reputation now, then if you do get a bad review, it won't affect you. Here's how. - [How Hard Is Online Marketing To Learn?](https://thomaspetty.com/how-hard-is-online-marketing-to-learn/) - As a busy business owner, the last thing you want to do is turn into a web geek and learn all this technical stuff to get found on Google, right? Maybe SEO and online marketing isn't really all that hard. - [The Top 3 Reasons Your Website Is Chasing Business Away](https://thomaspetty.com/the-top-3-reasons-your-website-is-chasing-business-away/) - Does your website suffer from any of these top three reasons that you're not attracting new business? It's likely that your website has at least one of these three problems. We're hosting a free SEO webinar on March 10, 2015. - [Will Paid Online Ads Affect Your Google Rankings?](https://thomaspetty.com/will-paid-online-ads-affect-your-google-rankings/) - Have you ever wondered if paid ads will affect your Google rankings? That's what a friend of mine was told when she wanted to cancel her ad. Is it true? - [Top 5 Myths About Online Marketing That Just Aren't True](https://thomaspetty.com/top-5-myths-about-online-marketing-that-just-arent-true/) - What's keeping you from doing online marketing? These top 5 myths keep a lot of people from just "doing" it because it feels too big and overwhelming to try online marketing. - [How Important is it to Have a Mobile-Aware Website?](https://thomaspetty.com/how-important-is-it-to-have-a-mobile-aware-website/) - On April 21, 2015, Google is changing the search algorithm for mobile devices, and a mobile-friendly website will get an SEO boost over non-mobile-aware sites. Have you checked your own website yet? - [Is Your Marketing Message Off The Mark?](https://thomaspetty.com/is-your-marketing-message-off-the-mark/) - Your marketing may be failing to engage your ideal customers, and these are the four reasons why you may be missing the mark when you create your content. - [How to Market with Social Media in 2015](https://thomaspetty.com/how-to-market-with-social-media-in-2015/) - When using social media to market your business, be careful how you do it. You want to attract people to your content, not just try to sell them. Use social media to build trust. - [3 Reasons Social Media Marketing Sucks Pond Water](https://thomaspetty.com/3-reasons-social-media-marketing-sucks-pond-water/) - Social media isn't all it's cracked up to be, and yet all businesses MUST be actively engaged. Why is it such a lousy marketing platform to generate new business? - [3 Reasons Social Media Marketing Rocks It!](https://thomaspetty.com/3-reasons-social-media-marketing-rocks-it/) - These are my top three reasons why all business owners should be using social media to engage with their customers. There is no medium that works better. - [Free Online Marketing Webinar Series Starts in August](https://thomaspetty.com/free-online-marketing-webinar-series-starts-in-august/) - Thomas Petty, online marketing trainer with the Bay Area Search Engine Academy is hosting a series of free marketing webinars for all business owners who want to learn how to get found online by their customers. - [How To Repair A Hacked WordPress Website - A Case Study](https://thomaspetty.com/how-to-repair-a-hacked-wordpress-website-a-case-study/) - This is an example of a WordPress website that got hacked, and how we fixed it. Prevention is the best medicine, because WordPress is often an easy target for hackers. - [Your Online Reputation Can Make or Break Your Business](https://thomaspetty.com/your-online-reputation-can-make-or-break-your-business/) - There are lots of ways to build trust, but one of the most important that many businesses overlook is your online reputation. You have MANY options to building your online reputation, but some are more effective and important than others. - [Generate Fresh Leads to Your Business - Here Are Four Ideas You May Not Have Thought Of](https://thomaspetty.com/generate-fresh-leads-to-your-business-here-are-four-ideas-you-may-not-have-thought-of/) - One of the hardest things about owning a small business is getting people to notice you. In the ocean of 30 million "fish", you have to do something to rise above all the noise and get people to engage. Here are four fresh ideas to get new leads coming in the door. - [Why Your Website May Not Be Showing Up On Google](https://thomaspetty.com/why-your-website-may-not-be-showing-up-on-google/) - If your website doesn't have these 5 things in place to be "healthy", Google probably won't display it on the search engine results pages. Your competitors will be higher, and your customers are going to the "other guy". - [Use Google Analytics for Illumination and Actionable Insights](https://thomaspetty.com/use-google-analytics-for-illumination-and-actionable-insights/) - If you're putting time, effort and money into an online marketing program, learn how to measure your marketing results with a Google Analytics and Google Tag Manager training class. Measure your KPIs and your ROI of your marketing spend. - [We Did It! How to Get to 100 Blog Posts Without Killing Yourself](https://thomaspetty.com/we-did-it-how-to-get-to-100-blog-posts-without-killing-yourself/) - I just published my 100th blog post today. What have I learned along the way, and how did I do it? It's not as hard as you think it might be. - [The Best Online Marketing Tool That's Already In Your Back Pocket](https://thomaspetty.com/the-best-online-marketing-tool-thats-already-in-your-back-pocket/) - You have lots of choices when you market your business online, but one stands above the others in being the best tool to nurture leads and turn them into paying customers. - [How to Create Inspired and Relevant Email Newsletters Your Readers Want to Read](https://thomaspetty.com/how-to-create-inspired-and-relevant-email-newsletters-your-readers-want-to-read/) - Email is one of the best tools available to market to your customers. But what do you say? That's the hard part. How do you come up with inspired ideas that will grab your audience? - [Who's Reading Your Emails? How To Get Your Emails Opened and Read](https://thomaspetty.com/whos-reading-your-emails-how-to-get-your-emails-opened-and-read/) - How many people open and read your emails is an important metric to track. If no one is reading your stuff, your email marketing efforts are wasted. Find out how to increase your open rate so you know people are engaged. - [How to Track Your Email Marketing Engagement](https://thomaspetty.com/how-to-track-your-email-marketing-engagement/) - Email open rate is important, but hard to measure. Your click-through-rate (CTR) is much more important, and easier to measure. Here's why. - [How to Market Your Business in 2016 - My Top 3 Things You Should Put In Place Now](https://thomaspetty.com/how-to-market-your-business-in-2016-my-top-3-things-you-should-put-in-place-now/) - There are lots of options to market your business in 2016, but these are our top three things you should concentrate on to generate more business in the new year. - [10 Critical Questions to Ask A Web Company Before You Hire Them](https://thomaspetty.com/10-critical-questions-to-ask-a-web-company-before-you-hire-them/) - If you're thinking of upgrading your website this year, these are the top ten questions you should ask your web provider before hiring them to do the work. - [Questions to Ask an SEO Company Before You Hire Them](https://thomaspetty.com/questions-to-ask-an-seo-company-before-you-hire-them/) - If you're thinking about hiring an SEO company to help your business, how can you tell if they're going to help you or if they're just going to take your money? These are our top three questions you should ask before hiring them. - [How to Build Your Online Presence and "Google-Proof" Your Website](https://thomaspetty.com/how-to-build-your-online-presence-and-google-proof-your-website/) - What are the simple steps you need to take to start building an online presence and "Google-proof" your website from future rule changes? There are several steps you can take, but these are our top three. - [When Was the Last Time You Backed Up Your Website?](https://thomaspetty.com/when-was-the-last-time-you-backed-up-your-website/) - When was the last time you backed up your website? What happens if your site goes down or gets hacked? How do you get your site back online quickly so you don't lose business? - [How to Use Video to Market and Promote Your Business](https://thomaspetty.com/how-to-use-video-to-market-and-promote-your-business/) - Video is one of the most powerful marketing tools you have, and during this free webinar, we'll be talking about how you can easily leverage video to generate leads and new business. - [How to Install and Configure Google Tag Manager in DotNetNuke (DNN)](https://thomaspetty.com/how-to-install-and-configure-google-tag-manager-in-dotnetnuke-dnn/) - DotNetNuke (DNN) can be a bit tricky to get the Google Tag Manager installed on, so here are step-by-step instructions to get GTM installed properly on your DNN portal. - [Which is Best: SEO, PPC, Email or Social Media Marketing?](https://thomaspetty.com/which-is-best-seo-ppc-email-or-social-media-marketing/) - Sometimes it's hard to figure out where to put your marketing efforts and dollars to. Is SEO, PPC, email or social media the best online marketing tool to us for your business? - [What's the Best Video Hosting Platform for Your Marketing Videos?](https://thomaspetty.com/whats-the-best-video-hosting-platform-for-your-marketing-videos/) - When you create marketing videos, what should you look for in a video sharing platform? Is YouTube the best choice when you're trying to get someone to opt into your offer? - [How to SEO Your Content - 16 Places to Put Your Keyword Phrase](https://thomaspetty.com/how-to-seo-your-content-16-places-to-put-your-keyword-phrase/) - When creating content for the web or your blog, there are at least 16 places you can put your keyword to help your SEO and get the page found on the search engines. - [What's the Quickest & Simplest Way to Grow Your Business?](https://thomaspetty.com/whats-the-quickest-simplest-way-to-grow-your-business/) - Having a systematic approach to your online marketing is important. These three steps are the simplest way to grow your business, and in this free webinar, we'll show you how to grow your business easily. - [Is Your Website Secure?](https://thomaspetty.com/is-your-website-secure/) - Is your website secure with an SSL (Secure Sockets Layer) certificate yet? Google wants websites to be set up, but it's a bit of a process. Here's why you should set it up. - [Is Your Email List Too Teeny?](https://thomaspetty.com/is-your-email-list-too-teeny/) - If you're serious about using email marketing to reach your prospect list and grow your business, you need to build your list. A teeny email list won't cut it in today's world. - [Is Having Multiple Keyword Domain Names Good for SEO?](https://thomaspetty.com/is-having-multiple-keyword-domain-names-good-for-seo/) - It seems logical that having multiple keyword-rich domains pointing at your website would be a good thing to help the SEO. Unfortunately, it causes more harm than good. - [What is a Marketing Sales Funnel - and Why I Have a Big Problem With It](https://thomaspetty.com/what-is-a-marketing-sales-funnel-and-why-i-have-a-big-problem-with-it/) - A marketing or sales funnel is, in concept, a good idea. Bring lots of people in the top, some will come out the bottom of the funnel as clients. However, it's a flawed model, and here's why. - [4 Critical Tools for Consultants & Coaches to Market to the Modern Buyer](https://thomaspetty.com/4-critical-tools-for-consultants-coaches-to-market-to-the-modern-buyer/) - How can coaches, consultants and sales professionals engage with the modern buyer today, when their potential clients are hard to reach? These four tools become a system you can implement to generate sales now. - [The Attention Span of a Goldfish [Infographic]](https://thomaspetty.com/the-attention-span-of-a-goldfish-infographic/) - A study last year shows that we have less of an attention span than a goldfish. As marketers, it's really hard for us to get our message noticed and consumed. - [3 Reasons You Should ALWAYS Edit Your Images and Get Them In Shape!](https://thomaspetty.com/3-reasons-you-should-always-edit-your-images-and-get-them-in-shape/) - If you're not optimizing your website and blog images properly, you're missing an opportunity to really make people (and the search engines) notice! These are simple steps that you can take to make everything pop. - [How to SEO Yourself Into Oblivion](https://thomaspetty.com/how-to-seo-yourself-into-oblivion/) - If you're not sure what over-optimization means on your website, here's a blatant example of what not to do to try to "optimize" your website. This is how to SEO yourself into an abyss of oblivion. - [How Is Digital Marketing Different From SEO?](https://thomaspetty.com/how-is-digital-marketing-different-from-seo/) - Search engine optimization and a website isn't necessarily a good marketing plan. In today's world, with today's sophisticated and connected buyers, you have to have a digital marketing plan in place to generate leads. - [How to Get Your Customers to Commit: But Is the Leap Too Great?](https://thomaspetty.com/how-to-get-your-customers-to-commit-but-is-the-leap-too-great/) - If your website visitors aren't signing up for your services, maybe you're asking them to make a huge leap from where they are to where you want them. Use micro-commitments to lead your visitors by the hand to the ultimate end goal. - [Why Should I Use an SSL Certificate on My Website?](https://thomaspetty.com/why-should-i-use-an-ssl-certificate-on-my-website/) - If you don't have an SSL certificate on your website, you may wonder why you need one. It's more than just secure transactions, and it can actually help your SEO and build trust with your visitors. - [How to Get Reviews on Google My Business](https://thomaspetty.com/how-to-get-reviews-on-google-my-business/) - With online competition being so fierce, your look a lot like all your competitors. The only way to differentiate yourself is to generate lots of great reviews. - [Why You Need to Use Mobile Marketing Now](https://thomaspetty.com/why-you-need-to-use-mobile-marketing-now/) - All of us are more connected than ever before because of our mobile devices. If your marketing tools aren't mobile-friendly, you're losing business. Here's why. - [How to Market Your Business in 2017](https://thomaspetty.com/how-to-market-your-business-in-2017/) - It's a new year, and if you don't already have your marketing plans together for 2017, now is the time. Here are our top 3 things you need to do to market in 2017. - [Why Email Is Your Best and Most Cost Effective Marketing Tool](https://thomaspetty.com/why-email-is-your-best-and-most-cost-effective-marketing-tool/) - Despite people saying, "Email is dead,", email marketing is your best and most effective form of getting engaged with your customers for a variety of reasons. - [Get Your Business Found Online in 3 Steps](https://thomaspetty.com/get-your-business-found-online-in-3-steps/) - Getting found online by your ideal customers is important. You want them to find you and engage. There are 3 fundamental steps all business owners should take. - [Getting Found Online: Is SEO Still King?](https://thomaspetty.com/getting-found-online-is-seo-still-king/) - SEO used to be the best way to get found online by your customers who are already searching for you. But does it still work well and can you expect great results from SEO? - [Why Doesn’t Google Just Tell Us How to SEO Our Website?](https://thomaspetty.com/why-doesnt-google-just-tell-us-how-to-seo-our-website/) - It can be difficult to try to figure out what Google "wants" in order to show up in the search engines. So why doesn't Google just tell us? Here's why they never will. - [What’s the Difference Between Advertising and Marketing?](https://thomaspetty.com/whats-the-difference-between-advertising-and-marketing/) - By attracting your ideal customers instead of trying to blast everyone with your message, you'll get a better response. Here's how to marketing instead of advertise. - [How to Use Google Analytics for Business](https://thomaspetty.com/how-to-use-google-analytics-for-business/) - Google Analytics gives us lots of pretty charts and graphs that can make us feel important, but without some basic systems in place, those pretty charts don’t help us. - [3 Steps You Must Take Today to Protect Your WordPress Website](https://thomaspetty.com/3-steps-you-must-take-today-to-protect-your-wordpress-website/) - Bad things happen to WordPress websites. If your business relies on your website, here’s how to defend your website from the bad stuff that happens all the time. - [Video Is the Next Marketing Tool That You Probably Aren’t Using (Yet)](https://thomaspetty.com/video-is-the-next-marketing-tool-that-you-probably-arent-using-yet/) - Video marketing is a massive movement that most small businesses aren't taking advantage of, but most of the content consumed online is video. It's really not that hard to do. - [How to Use LinkedIn to Generate Leads and New Business (and Screw It Up Too!)](https://thomaspetty.com/how-to-use-linkedin-to-generate-leads-and-new-business-and-screw-it-up-too/) - If you love LinkedIn to connect with people, there are some dos and don'ts if you actually want to meet people to build your client list, not just spew them with your pitch. - [How to Market Your Small Business in 2020 (And the New Decade)](https://thomaspetty.com/how-to-market-your-small-business-in-2020-and-the-new-decade/) - Online marketing has changed! What are the top five things you must pay attention to in order to effectively market your small business in 2020 and the new decade? - [Happy New Year!](https://thomaspetty.com/happy-new-year/) - Wishing you a very Happy New Year! What are you working on in 2020 to market your business differently and generate more leads? - [3 Reasons Why Your Website Isn't Generating Business or Leads](https://thomaspetty.com/3-reasons-your-website-isnt-generating-business-or-leads/) - If your phone isn't ringing or your website isn't creating new leads for you, there are three reasons for this that can be easily fixed. But you have to know what to look for. - [Thrive NOW™ Small Business Summit](https://thomaspetty.com/thrive-now-small-business-summit/) - Join us for this small business summit on April 14 from 9:00-3:30 p.m. and learn from five experts how you can survive the coronavirus emergency and thrive when it's over. - [How to Stand Apart From Your Competition](https://thomaspetty.com/how-to-stand-apart-from-your-competition/) - As a business owner, most of us don't pay a lot of attention to differentiating ourselves from the competition. But one small tactic can make all the difference. - [Three Features Your Website Must Have to Generate New Business](https://thomaspetty.com/three-features-your-website-must-have-to-generate-new-business/) - Most small business websites are set up as a pretty brochure, but no one engages. There are three simple things you must have on your website that will increase the likelihood that an anonymous visitor will engage with you. - [Why Your Website Doesn't Bring In New Business](https://thomaspetty.com/why-your-website-doesnt-bring-in-new-business/) - There are many reasons why people don't engage, but these are my top three reasons that your website isn't brining in new business for you. - [How to Get Your Emails Opened](https://thomaspetty.com/how-to-get-your-emails-opened/) - Email is the most effective tool available to you to get your message to your customers. But if people don't open the email, it's wasted effort. This one step will improve open rate. ## Pages - [Home](https://thomaspetty.com/) - Hackers love to break into WordPress websites. 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We never recommend anything we haven't used extensively with our clients or for our own business. - [Giving Back](https://thomaspetty.com/about-us/giving-back/) - Thomas Petty has been a longtime volunteer in various capacities, including working in Latin America as a teenager and as a volunteer with the American Red Cross. - [Free Resources](https://thomaspetty.com/free-resources/) - If you're a small business owner who is looking for great resources to use to market your business, we've got a bunch of free information that you can put to use right away. - [Virtual Classroom](https://thomaspetty.com/about-us/virtual-classroom/) - If you're looking for digital marketing or WordPress training but don't want to travel or sit in a classroom, our virtual classroom is almost like being in a real classroom - you just don't have to travel. - [Free Digital Marketing Training](https://thomaspetty.com/free-digital-marketing-training/) - If you're looking for a non-geeky free digital marketing course for small businesses, this mini-course will get you started on your digital marketing journey. - [WordPress](https://thomaspetty.com/corporate-training/wordpress/) - If your team uses WordPress for blogging, SEO, social media reach or other marketing, make sure everyone is on the same page about how to effectively use WordPress as a marketing tool for your business. - [Digital Marketing](https://thomaspetty.com/corporate-training/digital-marketing/) - If your company needs in-house digital marketing or SEO training for your web and marketing teams, we can customize a program specifically for your needs. 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