How to Track Your Email Marketing Engagement
Measuring the effectiveness of your email marketing is critical. Email open rate is important, but hard to measure. Your click-through-rate (CTR) is much more telling, and easier to measure. Here's why.
Who’s Reading Your Emails? How To Get Your Emails Opened and Read
How many people open and read your emails is an important metric to track. If no one is reading your stuff, your email marketing efforts are wasted. Find out how to increase your open rate so you know people are engaged.