How to Install and Configure Google Tag Manager in DotNetNuke (DNN)
DotNetNuke (DNN) can be a bit tricky to get the Google Tag Manager installed on, so here are step-by-step instructions to get GTM installed properly on your DNN portal.
How to Track Your Email Marketing Engagement
Measuring the effectiveness of your email marketing is critical. Email open rate is important, but hard to measure. Your click-through-rate (CTR) is much more telling, and easier to measure. Here's why.
Use Google Analytics for Illumination and Actionable Insights
If you're putting time, effort and money into an online marketing program, learn how to measure your marketing results with a Google Analytics and Google Tag Manager training class. Measure your KPIs and your ROI of your marketing spend.
Google’s Webmaster Tools Have Exciting New Features
Google continues to enhance their toolset to give those of us who are professionals in the SEO and Web world, more data. Feed me data! They recently launched a new version of the Webmaster Tools which gives you more data from the back end, which complements Google Analytics. Google Analytics is great at [...]
Google Analytics: Learn How To Use It
By reading Avinash Kaushik's book, "Web Analytics An Hour A Day", you can learn how to properly set up analytics so that it gives you the data you need to properly measure your Internet marketing efforts.
Using Web Site Analytics: Without It, You’re Wasting Your Money
Using web site analytics is a must if you're marketing your business on the search engines. Without measuring your results, you're wasting your money and efforts.