Search engine results pages are personalized to the person doing the searching, which makes standard SEO practices ineffective. To overcome this personalization, use content themes on your site to build relevant search results.
Overcoming personalization of the search engine results pages (SERPs) takes work and planning, but it can be done. It requires a coordinated effort of Web and blog content as well as other modes of publishing such as optimized press releases.
The search engines are personalizing search engine results pages (SERPs). Most people don't realize it's happening, and it means that your position in the SERPs may not be what others are seeing. This series of articles will discuss what SEO professionals may not know.