An XML sitemap file is an excellent technique for getting your Web site indexed more quickly by the search engines like Google and Yahoo!. Make sure you keep the sitemap fresh with any new pages that you've added.
Canonicalization of your URL, Web pages and site can (and usually is) a problem for most of us. Google may index the same page multiple times and have unique URLs for each page. This causes a duplicate content issue that person doing SEO needs to fix.
One of the most misunderstood of the META tags is the "keywords" META tag. We've described over the last couple days how important the "title" META tag and "description" META tags are to your search engine placement, as well as to entice people to click through to your Web site. However, most people just don't [...]
Learn why the title and description META tags are the two most important factors of your Web site, even before a potential customer lands on your Web site. Tie them together, and make them so compelling, your customers can't help but click through or call you!
What's in a title really? Your Web page title is the most important factor on your Web page that will determine search engine position as well as whether someone clicks through to your site.
Search engine optimization (SEO) is boring. What most people really want is Internet marketing for their business. That can be SEO, but usually involves a lot more things that are much more interesting.
I teach search engine optimization (SEO) classes in the San Francisco Bay Area. We also teach search engine marketing (SEM). What's it like to attend a workshop and learn what can be a very technical subject?
Search engine results pages are personalized to the person doing the searching, which makes standard SEO practices ineffective. To overcome this personalization, use content themes on your site to build relevant search results.
Overcoming personalization of the search engine results pages (SERPs) takes work and planning, but it can be done. It requires a coordinated effort of Web and blog content as well as other modes of publishing such as optimized press releases.
The search engines are personalizing search engine results pages (SERPs). Most people don't realize it's happening, and it means that your position in the SERPs may not be what others are seeing. This series of articles will discuss what SEO professionals may not know.