Businesses must make a mind shift in the 21st century and get away from the old habits that no longer work. By engaging their customers in online dialog with social media, businesses will attract customers so they are more likely to buy from them.
Having multiple domain names or keyword-rich domain names point to a single Web site is not a good practice. It can actually harm your position on the search engines. Having multiple domain names is fine, but you have to manage them properly so you don't harm your search engine position.
PageRank is a numerical value that Google assigns to every page. Many people spend a lot of time trying to build PageRank, but the reality is that PageRank is only a small factor in getting onto the top of the search engines. Find out what it really means and how you should tackle the PageRank problem.
Internal linking can be a useful way of building quality links, and there are many reasons for building good internal links on your Web site. Learn how to set them up properly by using absolute links instead of relative links.
Building links to your Web site is very important, but some links count much more than others. How do you find out which links are most important? You need to know what a quality link is coming to your Web site, and how to control them.
Search engine optimizing a press release is an excellent way to generate traffic to your Web site. There are so many benefits to doing it, that really all businesses should be submitting online news releases as a regular part of their SEO campaign.
By reading Avinash Kaushik's book, "Web Analytics An Hour A Day", you can learn how to properly set up analytics so that it gives you the data you need to properly measure your Internet marketing efforts.
Getting indexed by Google and Yahoo! is important. You can let it happen naturally, or you can help things along. The important point is that most people "help" the process incorrectly. Learn the right way to get indexed, and don't look like a spammer to Google!
An XML sitemap file is an excellent technique for getting your Web site indexed more quickly by the search engines like Google and Yahoo!. Make sure you keep the sitemap fresh with any new pages that you've added.
Canonicalization of your URL, Web pages and site can (and usually is) a problem for most of us. Google may index the same page multiple times and have unique URLs for each page. This causes a duplicate content issue that person doing SEO needs to fix.