It's true that you have to speak the language of love when you create your pay per click ads. You have to woo your customers to get them to click on your ad, and how you say it really matters.
Busy business owners don't have the time or resources to try to figure out online marketing, much less put it in place. This program teaches how to get found by your ideal customers.
Making sure your PPC landing page is set up properly is critical for success. It can lower your costs, increase your PPC ad position, and increase the conversions of customers to buyers.
Using paid placement (pay per click or PPC) is a valid strategy to get high placement on the search engines, but Google makes it easy to waste money by not setting up the ads correctly. This series of articles will show you how to effectively manage a campaign.
It doesn't pay to try to cheat the search engines anymore. Google has gotten too good at sniffing out the cheaters, and only presenting relevant results. Your website could get penalized for cheating which is worse.
Keyword research is an inexact science because we really don't understand the searchers' intent when they use that phrase on the search engines. So how do we adjust our SEO efforts when we know so little about what the searcher intends?
Our free "Ask Anything About SEO" webinar had a lot of great questions from the registrants who wanted to know about everything from Google Adwords to technical SEO questions.
With search engine marketing, there are just too many choices, which can easily lead to overwhelm or analysis paralysis. It's easy to forget that we can just boil things down to the basics and get 'er done without a lot of effort.
Join Thomas Petty, President of the Bay Area Search Engine Academy for a free "ask anything" webinar on July 30, 2014. You must register to attend.
So many people spend an awful lot of effort trying to overcome rule changes in Google. The fact is that there are rule changes every single day. What should you do differently?
