SEO Isn’t The Only Game In Town for Consultants

If you're a consultant, you probably want to be found at the "top" of Google for your search terms. But SEO isn't the only way to be found by your potential clients. There are many ways to bring new leads in.

How You Say It Really Matters – Making PPC Ads That Really Perform

It's true that you have to speak the language of love when you create your pay per click ads. You have to woo your customers to get them to click on your ad, and how you say it really matters.

PPC Landing Page Best Practices – Help Your Customers to Make a Smooth Landing

Making sure your PPC landing page is set up properly is critical for success. It can lower your costs, increase your PPC ad position, and increase the conversions of customers to buyers.

How to Get to the “Top” of Google Quickly (No, It’s Not SEO)

Using paid placement (pay per click or PPC) is a valid strategy to get high placement on the search engines, but Google makes it easy to waste money by not setting up the ads correctly. This series of articles will show you how to effectively manage a campaign.

Why Online Marketing Drives Me Crazy – Part 2

SEO or search engine optimization is an over-used term that's become almost meaningless. By thinking logically about it, we can simplify the whole process and make it much easier for us busy business owners.

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