Google Analytics gives us lots of pretty charts and graphs that can make us feel important, but without some basic systems in place, those pretty charts don’t help us to make intelligent and informed decisions about our marketing efforts. Without much effort, we can set that up for ourselves.
By reading Avinash Kaushik's book, "Web Analytics An Hour A Day", you can learn how to properly set up analytics so that it gives you the data you need to properly measure your Internet marketing efforts.
David Meerman Scott's book, "The New Rules of Marketing and PR" (©2009, published by John Wiley & Sons, Inc.) is a must-read for all businesses who wish to succeed in today's economy and market. The old rules of marketing no longer apply, and business owners need to start using the new tools at their disposal, rather than pushing their message to the public, most of whom don't care about our products and services.
