Video marketing is a massive movement that most small businesses aren't taking advantage of, but most of the content consumed online is video. It's really not that hard to do.
Bad things happen to WordPress websites. Hackers get in, plug-ins conflict, servers crash. If your business relies on your WordPress website, here’s how to defend your website from the bad stuff that happens all the time.
Sometimes the lines between marketing and advertising blur together. But by attracting your ideal customers instead of trying to blast everyone with your message, you'll get a better response. Here's how.
It can be difficult to try to figure out what Google "wants" in order to show up in the search engines. So why doesn't Google just tell us? Here's why they never will.
SEO used to be the best way to get found online by your customers who are already searching for you. But does it still work well and can you expect great results from SEO?
Getting found online by your ideal customers is important. You want them to find you and engage. There are three fundamental steps all business owners should take to make sure this happens.
It's a new year, and if you don't already have your marketing plans together for 2017, now is the time. Here are our top three things you need to do to market in 2017.
Google Analytics gives us lots of pretty charts and graphs that can make us feel important, but without some basic systems in place, those pretty charts don’t help us to make intelligent and informed decisions about our marketing efforts. Without much effort, we can set that up for ourselves.
Despite people saying, "Email is dead,", email marketing is your best and most effective form of getting engaged with your customers for a variety of reasons.
All of us are more connected than ever before, primarily using our mobile devices. If your website or your marketing tools (like email!) aren't mobile-friendly, you're losing potential customers on the spot. Here's why.