Why Online Marketing Drives Me Crazy
There are so many aspects about online marketing that drive me nuts, and they probably drive you nuts too. What are the things that you find frustrating in your own online marketing endeavors?
A Simple, but Surprising Way To Get More Customers
I've never heard a business owner say, "I don't want any more business. I'm full." So assuming you want more business, this one simple change on your website as a whole can help your customers engage with you more effectively.
When Talking About Yourself May Not Be A Good Thing
Don't lose sight of your customers when creating the copy on your website. You have probably mostly talked about yourself, but instead talk about the problems that your customers are having. This is more compelling and will engage them more.
How Do You Know If Your Website Is Turning Customers Away?
I’ve looked at hundreds upon hundreds of websites. Your website is one of the most important factors in convincing a potential customer to do business with you. Do it wrong, and they’re leaving. Do it right and they might come in. I’m a web Certified Usability Analyst, which means I’ve been trained in web usability, [...]