Five Ways To Build Trust With Your Customers
If people don't trust you or your business, they will not give you their money. Period. What are my top five ways to build trust with your potential customers when they're checking you out online?
Three Ways to Use YouTube to Increase Customer Engagement
Whenever you market your business online (or even offline), you have to make yourself stand out from the competition. Instead of doing what everyone else is doing, do what everyone else is NOT doing. Did you know that YouTube is the second most-used search engine behind Google? More searches are done on YouTube than Yahoo!, [...]
Top 3 Online Marketing Strategies to Get 2015 Started Right
What are the top three things you need to put in place to get your 2015 online marketing started right? These are my suggestions on what to focus on for 2015.
Why Gaming the System Doesn’t Work Anymore
It doesn't pay to try to cheat the search engines anymore. Google has gotten too good at sniffing out the cheaters, and only presenting relevant results. Your website could get penalized for cheating which is worse.
Why Online Marketing Drives Me Crazy – Part 5
Keyword research is an inexact science because we really don't understand the searchers' intent when they use that phrase on the search engines. So how do we adjust our SEO efforts when we know so little about what the searcher intends?
Why Online Marketing Drives Me Crazy – Part 4
With search engine marketing, there are just too many choices, which can easily lead to overwhelm or analysis paralysis. It's easy to forget that we can just boil things down to the basics and get 'er done without a lot of effort.
Why Online Marketing Drives Me Crazy – Part 3
So many people spend an awful lot of effort trying to overcome rule changes in Google. The fact is that there are rule changes every single day. What should you do differently?
Why Online Marketing Drives Me Crazy – Part 2
SEO or search engine optimization is an over-used term that's become almost meaningless. By thinking logically about it, we can simplify the whole process and make it much easier for us busy business owners.
Why Online Marketing Drives Me Crazy
There are so many aspects about online marketing that drive me nuts, and they probably drive you nuts too. What are the things that you find frustrating in your own online marketing endeavors?
How To Hacker Proof Your WordPress Blog or Website (Or At Least Slow Them Down)
If you use WordPress for your blog or your entire website, you're a sitting duck for hackers. Here are a few tips you can use to make your site much more difficult to get past the security, and hopefully the wily hacker will go somewhere else where the targets are much softer.