Top 3 Online Marketing Strategies to Get 2015 Started Right
What are the top three things you need to put in place to get your 2015 online marketing started right? These are my suggestions on what to focus on for 2015.
How You Say It Really Matters – Making PPC Ads That Really Perform
It's true that you have to speak the language of love when you create your pay per click ads. You have to woo your customers to get them to click on your ad, and how you say it really matters.
PPC Landing Page Best Practices – Help Your Customers to Make a Smooth Landing
Making sure your PPC landing page is set up properly is critical for success. It can lower your costs, increase your PPC ad position, and increase the conversions of customers to buyers.
Why Gaming the System Doesn’t Work Anymore
It doesn't pay to try to cheat the search engines anymore. Google has gotten too good at sniffing out the cheaters, and only presenting relevant results. Your website could get penalized for cheating which is worse.
Why Online Marketing Drives Me Crazy – Part 5
Keyword research is an inexact science because we really don't understand the searchers' intent when they use that phrase on the search engines. So how do we adjust our SEO efforts when we know so little about what the searcher intends?
Free Ask Anything SEO Webinar Recording
Our free "Ask Anything About SEO" webinar had a lot of great questions from the registrants who wanted to know about everything from Google Adwords to technical SEO questions.
Why Online Marketing Drives Me Crazy – Part 3
So many people spend an awful lot of effort trying to overcome rule changes in Google. The fact is that there are rule changes every single day. What should you do differently?
How To Hacker Proof Your WordPress Blog or Website (Or At Least Slow Them Down)
If you use WordPress for your blog or your entire website, you're a sitting duck for hackers. Here are a few tips you can use to make your site much more difficult to get past the security, and hopefully the wily hacker will go somewhere else where the targets are much softer.
Have You Set Up ALL Your Online Business Listings Yet?
Have you set up all your business listings yet? Did you know you need to? GetListed.org was a great tool for figuring out where your business is listed in the online databases. They just got acquired by Moz.com and it's now called Moz Local, a really neat tool.
A Simple, but Surprising Way To Get More Customers
I've never heard a business owner say, "I don't want any more business. I'm full." So assuming you want more business, this one simple change on your website as a whole can help your customers engage with you more effectively.