Whenever you market your business online (or even offline), you have to make yourself stand out from the competition. Instead of doing what everyone else is doing, do what everyone else is NOT doing. Did you know that YouTube is the second most-used search engine behind Google? More searches are done on YouTube than Yahoo!, [...]
I've never heard a business owner say, "I don't want any more business. I'm full." So assuming you want more business, this one simple change on your website as a whole can help your customers engage with you more effectively.
Don't lose sight of your customers when creating the copy on your website. You have probably mostly talked about yourself, but instead talk about the problems that your customers are having. This is more compelling and will engage them more.
As a business owner who provides a valuable service (whatever it is), it’s easy to just jump straight to the sale when trying to engage with your customers. You know that you deliver great value, but your potential customers may not understand that right away. Unfortunately, your customers may not be quite ready to jump [...]
