Sometimes you don't want to spend the money on paid keyword research, or you just want to do some simple research. There are several free tools available for you to use. This isn't an exhaustive list, as there are others. But it will get you started.
If you want to do a really half-assed job at SEO (it's the American way after all), be sure to follow these tips.
Build lots of useful content and you'll be rewarded with readers and by the search engines. If you have anemic content, all the SEO in the world won't help you.
The Bay Area Search Engine Academy's top ten list of things that you need to do to get listed on Google and Yahoo! Follow these steps and you'll get indexed more quickly, and will get more traffic to your site. They are sorted by the easiest (#10) to the most difficult (#1).
Use header tags to help your SEO efforts work better for you. You can apply formatting to header tags and use them as a formatting element in your content. But headers really shine when combined with your keyword phrases to help get the page listed higher in the search engines.
Having multiple domain names or keyword-rich domain names point to a single Web site is not a good practice. It can actually harm your position on the search engines. Having multiple domain names is fine, but you have to manage them properly so you don't harm your search engine position.
PageRank is a numerical value that Google assigns to every page. Many people spend a lot of time trying to build PageRank, but the reality is that PageRank is only a small factor in getting onto the top of the search engines. Find out what it really means and how you should tackle the PageRank problem.
Internal linking can be a useful way of building quality links, and there are many reasons for building good internal links on your Web site. Learn how to set them up properly by using absolute links instead of relative links.
Building links to your Web site is very important, but some links count much more than others. How do you find out which links are most important? You need to know what a quality link is coming to your Web site, and how to control them.
Search engine optimizing a press release is an excellent way to generate traffic to your Web site. There are so many benefits to doing it, that really all businesses should be submitting online news releases as a regular part of their SEO campaign.