It doesn't pay to try to cheat the search engines anymore. Google has gotten too good at sniffing out the cheaters, and only presenting relevant results. Your website could get penalized for cheating which is worse.
Keyword research is an inexact science because we really don't understand the searchers' intent when they use that phrase on the search engines. So how do we adjust our SEO efforts when we know so little about what the searcher intends?
Our free "Ask Anything About SEO" webinar had a lot of great questions from the registrants who wanted to know about everything from Google Adwords to technical SEO questions.
With search engine marketing, there are just too many choices, which can easily lead to overwhelm or analysis paralysis. It's easy to forget that we can just boil things down to the basics and get 'er done without a lot of effort.
Join Thomas Petty, President of the Bay Area Search Engine Academy for a free "ask anything" webinar on July 30, 2014. You must register to attend.
SEO or search engine optimization is an over-used term that's become almost meaningless. By thinking logically about it, we can simplify the whole process and make it much easier for us busy business owners.
There are so many aspects about online marketing that drive me nuts, and they probably drive you nuts too. What are the things that you find frustrating in your own online marketing endeavors?
Tax season is ramping up. Yay. (Yah, that was sarcasm.) I'm actually proud of myself for having gotten all my paperwork for our personal taxes and both corporations over to my accountant early this year. They can take it from there. I've done what I'm supposed to do, and handed it off to the experts [...]
I've been thinking a lot lately about internet marketing, online marketing, SEO - let's just call it MARKETING. Google has all the SEO nerds running around like Chicken Little because the virtual sky is falling. Google Panda, Google Penguin, Google Hummingbird. Oh my! Links are out. Guest blogging is out. Blah blah blah. All this [...]
Doing keyword research is only the first step in finding great keywords for your content. How do you know what people actually search for and how much? This is the critical question, and fortunately, Google helps us out a little.
