How to Market Your Business in 2017
It's a new year, and if you don't already have your marketing plans together for 2017, now is the time. Here are our top three things you need to do to market in 2017.
How to Use Google Analytics for Business
Google Analytics gives us lots of pretty charts and graphs that can make us feel important, but without some basic systems in place, those pretty charts don’t help us to make intelligent and informed decisions about our marketing efforts. Without much effort, we can set that up for ourselves.
Why Email Is Your Best and Most Cost Effective Marketing Tool
Despite people saying, "Email is dead,", email marketing is your best and most effective form of getting engaged with your customers for a variety of reasons.
Why You Need to Use Mobile Marketing Now
All of us are more connected than ever before, primarily using our mobile devices. If your website or your marketing tools (like email!) aren't mobile-friendly, you're losing potential customers on the spot. Here's why.
How to Get Reviews on Google My Business
In the dog-eat-dog world of online competition, your business looks a lot like all your competitors. The only real effective way to differentiate yourself is to set yourself apart with lots of awesome reviews. Here are some tips.
Why Should I Use an SSL Certificate on My Website?
If you don't have an SSL certificate on your website, you may wonder why you need one. It's more than just secure transactions, and it can actually help your SEO and build trust with your visitors.
How to Get Your Customers to Commit: But Is the Leap Too Great?
If your website visitors aren't signing up for your services, maybe you're asking them to make a huge leap from where they are to where you want them. Use micro-commitments to lead your visitors by the hand to the ultimate end goal.
How Is Digital Marketing Different From SEO?
Search engine optimization and a website isn't necessarily a good marketing plan. In today's world, with today's sophisticated and connected buyers, you have to have a digital marketing plan in place to generate leads.