This is the final in the 3-part series, in which we're talking about "social media marketing" (the term which I'm not a big fan of). I truly believe that all business owners absolutely must engage with their customers by using social media, even though it's not going to be your sales "magic bullet" to generate [...]
Social media isn't all it's cracked up to be, and yet all businesses MUST be actively engaged. Why is it such a lousy marketing platform to generate new business? Read on to find out our three reasons that social media marketing sucks as a marketing platform.
When using social media to market your business, be careful how you do it. You want to attract people to your content, not just try to sell them. Use social media to build trust, and your buyers will arrive.
Your marketing may be failing to engage your ideal customers, and these are the four reasons why you may be missing the mark when you create your content.
On April 21, 2015, Google is changing the search algorithm for mobile devices, and a mobile-friendly website will get an SEO boost over non-mobile-aware sites. Have you checked your own website yet?
What's keeping you from doing online marketing? These top 5 myths keep a lot of people from just "doing" it because it feels too big and overwhelming to try online marketing.
Have you ever wondered if paid ads will affect your Google rankings? That's what a friend of mine was told when she wanted to cancel her ad.
Don't be afraid of getting a bad online review. You have to manage your online reputation now, then if you do get a bad review, it won't affect you. Here's how.
If people don't trust you or your business, they will not give you their money. Period. What are my top five ways to build trust with your potential customers when they're checking you out online?
Whenever you market your business online (or even offline), you have to make yourself stand out from the competition. Instead of doing what everyone else is doing, do what everyone else is NOT doing. Did you know that YouTube is the second most-used search engine behind Google? More searches are done on YouTube than Yahoo!, [...]
