As a business owner who provides a valuable service (whatever it is), it’s easy to just jump straight to the sale when trying to engage with your customers. You know that you deliver great value, but your potential customers may not understand that right away. Unfortunately, your customers may not be quite ready to jump [...]
I’ve looked at hundreds upon hundreds of websites. Your website is one of the most important factors in convincing a potential customer to do business with you. Do it wrong, and they’re leaving. Do it right and they might come in. I’m a web Certified Usability Analyst, which means I’ve been trained in web usability, [...]
There is a bit of an art to creating web and blog content. It doesn't necessarily come naturally, and usually, until someone points it out, you don't even notice. Unfortunately, writing the way many (most?) people write on the web, can cause you to lose potential customers. This is a problem, because after all, you [...]
