If your website doesn't have these 5 things in place to be "healthy", Google probably won't display it on the search engine results pages. Your competitors will be higher, and your customers are going to the "other guy".
This is the final in the 3-part series, in which we're talking about "social media marketing" (the term which I'm not a big fan of). I truly believe that all business owners absolutely must engage with their customers by using social media, even though it's not going to be your sales "magic bullet" to generate [...]
On April 21, 2015, Google is changing the search algorithm for mobile devices, and a mobile-friendly website will get an SEO boost over non-mobile-aware sites. Have you checked your own website yet?
It doesn't pay to try to cheat the search engines anymore. Google has gotten too good at sniffing out the cheaters, and only presenting relevant results. Your website could get penalized for cheating which is worse.
SEO or search engine optimization is an over-used term that's become almost meaningless. By thinking logically about it, we can simplify the whole process and make it much easier for us busy business owners.
Note: This is a series of weekly articles designed for the novice to learn step-by-step how to improve their position on the search engines. Each step takes approximately 15 minutes, and are all easy to implement. If you, the reader, takes each step one by one each week, you’ll soon be getting better search engine [...]
Note: This is a series of weekly articles designed for the novice to learn step-by-step how to improve their position on the search engines. Each step takes approximately 15 minutes, and are all easy to implement. If you, the reader, takes each step one by one each week, you'll soon be getting better search engine [...]
If you take a journey, you have to know where you are before you can plan how to get to the end point. Search engine optimization is the same thing. Before you can optimize your site, you have to know where you stand first.
Sometimes you don't want to spend the money on paid keyword research, or you just want to do some simple research. There are several free tools available for you to use. This isn't an exhaustive list, as there are others. But it will get you started.
Google continues to enhance their toolset to give those of us who are professionals in the SEO and Web world, more data. Feed me data! They recently launched a new version of the Webmaster Tools which gives you more data from the back end, which complements Google Analytics. Google Analytics is great at [...]
