When you create marketing videos for your website, landing pages or other marketing material, what should you look for in a video sharing platform? Is YouTube the best choice when you're trying to get someone to opt into your offer?
Social media isn't all it's cracked up to be, and yet all businesses MUST be actively engaged. Why is it such a lousy marketing platform to generate new business? Read on to find out our three reasons that social media marketing sucks as a marketing platform.
When using social media to market your business, be careful how you do it. You want to attract people to your content, not just try to sell them. Use social media to build trust, and your buyers will arrive.
Your marketing may be failing to engage your ideal customers, and these are the four reasons why you may be missing the mark when you create your content.
I've been thinking a lot lately about internet marketing, online marketing, SEO - let's just call it MARKETING. Google has all the SEO nerds running around like Chicken Little because the virtual sky is falling. Google Panda, Google Penguin, Google Hummingbird. Oh my! Links are out. Guest blogging is out. Blah blah blah. All this [...]
Using QR codes to market your business work well for bringing offline users to the online world easily. But you have to take some precautions when you use them, and not make the mistakes we list here.
At the Livermore Chamber of Commerce 2010 Marketing Summit, business owners who will learn new ways to marketing their business and attract clients who are specifically looking for their services and products. Seating is limited to 100 participants, so register early.
Businesses must make a mind shift in the 21st century and get away from the old habits that no longer work. By engaging their customers in online dialog with social media, businesses will attract customers so they are more likely to buy from them.
David Meerman Scott's book, "The New Rules of Marketing and PR" (©2009, published by John Wiley & Sons, Inc.) is a must-read for all businesses who wish to succeed in today's economy and market. The old rules of marketing no longer apply, and business owners need to start using the new tools at their disposal, rather than pushing their message to the public, most of whom don't care about our products and services.
