Which is Best: SEO, PPC, Email or Social Media Marketing?
Sometimes it's hard to figure out where to put your marketing efforts and dollars to. Is SEO, PPC, email or social media the best online marketing tool to us for your business?
How You Say It Really Matters – Making PPC Ads That Really Perform
It's true that you have to speak the language of love when you create your pay per click ads. You have to woo your customers to get them to click on your ad, and how you say it really matters.
PPC Landing Page Best Practices – Help Your Customers to Make a Smooth Landing
Making sure your PPC landing page is set up properly is critical for success. It can lower your costs, increase your PPC ad position, and increase the conversions of customers to buyers.
How to Get to the “Top” of Google Quickly (No, It’s Not SEO)
Using paid placement (pay per click or PPC) is a valid strategy to get high placement on the search engines, but Google makes it easy to waste money by not setting up the ads correctly. This series of articles will show you how to effectively manage a campaign.