How to Use LinkedIn to Generate Leads and New Business (and Screw It Up Too!)

If you love LinkedIn to connect with people, there are some dos and don'ts if you actually want to meet people to build your client list, not just spew your pitch at them.

Video Is the Next Marketing Tool That You Probably Aren’t Using (Yet)

Video marketing is a massive movement that most small businesses aren't taking advantage of, but most of the content consumed online is video. It's really not that hard to do.

3 Steps You Must Take Today to Protect Your WordPress Website

Bad things happen to WordPress websites. Hackers get in, plug-ins conflict, servers crash. If your business relies on your WordPress website, here’s how to defend your website from the bad stuff that happens all the time.

What’s the Difference Between Advertising and Marketing?

Sometimes the lines between marketing and advertising blur together. But by attracting your ideal customers instead of trying to blast everyone with your message, you'll get a better response. Here's how.

How to Use Google Analytics for Business

Google Analytics gives us lots of pretty charts and graphs that can make us feel important, but without some basic systems in place, those pretty charts don’t help us to make intelligent and informed decisions about our marketing efforts. Without much effort, we can set that up for ourselves.