How to Get Your Customers to Commit: But Is the Leap Too Great?

If your website visitors aren't signing up for your services, maybe you're asking them to make a huge leap from where they are to where you want them. Use micro-commitments to lead your visitors by the hand to the ultimate end goal.

4 Critical Tools for Consultants & Coaches to Market to the Modern Buyer

How can coaches, consultants and sales professionals engage with the modern buyer today, when their potential clients are hard to reach? These four tools become a system you can implement to generate sales now.

What is a Marketing Sales Funnel – and Why I Have a Big Problem With It

A marketing or sales funnel is, in concept, a good idea. Bring lots of people in the top, some will come out the bottom of the funnel as clients. However, it's a flawed model, and here's why.