All of us are more connected than ever before, primarily using our mobile devices. If your website or your marketing tools (like email!) aren't mobile-friendly, you're losing potential customers on the spot. Here's why.
In the dog-eat-dog world of online competition, your business looks a lot like all your competitors. The only real effective way to differentiate yourself is to set yourself apart with lots of awesome reviews. Here are some tips.
If you don't have an SSL certificate on your website, you may wonder why you need one. It's more than just secure transactions, and it can actually help your SEO and build trust with your visitors.
If your website visitors aren't signing up for your services, maybe you're asking them to make a huge leap from where they are to where you want them. Use micro-commitments to lead your visitors by the hand to the ultimate end goal.
Search engine optimization and a website isn't necessarily a good marketing plan. In today's world, with today's sophisticated and connected buyers, you have to have a digital marketing plan in place to generate leads.
If you're not sure what over-optimization means on your website, here's a blatant example of what not to do to try to "optimize" your website. This is how to SEO yourself into an abyss of oblivion.
If you're not optimizing your website and blog images properly, you're missing an opportunity to really make people (and the search engines) notice! These are simple steps that you can take to make everything pop.
A study last year shows that we have less of an attention span than a goldfish. As marketers, it's really hard for us to get our message noticed and consumed. So what's the one thing we can do to increase how much time our customers pay attention to our messaging?
How can coaches, consultants and sales professionals engage with the modern buyer today, when their potential clients are hard to reach? These four tools become a system you can implement to generate sales now.
A marketing or sales funnel is, in concept, a good idea. Bring lots of people in the top, some will come out the bottom of the funnel as clients. However, it's a flawed model, and here's why.