Keyword research is an inexact science because we really don't understand the searchers' intent when they use that phrase on the search engines. So how do we adjust our SEO efforts when we know so little about what the searcher intends?
Our free "Ask Anything About SEO" webinar had a lot of great questions from the registrants who wanted to know about everything from Google Adwords to technical SEO questions.
With search engine marketing, there are just too many choices, which can easily lead to overwhelm or analysis paralysis. It's easy to forget that we can just boil things down to the basics and get 'er done without a lot of effort.
Join Thomas Petty, President of the Bay Area Search Engine Academy for a free "ask anything" webinar on July 30, 2014. You must register to attend.
Learn how to do SEO correctly at the Bay Area Master SEO Training Program in August. It's designed for business owners and web designers that want to learn the right way to get onto Google and the other search engines.
SEO or search engine optimization is an over-used term that's become almost meaningless. By thinking logically about it, we can simplify the whole process and make it much easier for us busy business owners.
Doing keyword research is only the first step in finding great keywords for your content. How do you know what people actually search for and how much? This is the critical question, and fortunately, Google helps us out a little.
In last week's article we talked about all the reasons why businesses need to do keyword research FIRST. If you make things up (like what you "think" your customers search for), you'll miss out on a very long list of keywords that your customers actually want to know about. Furthermore, doing the keyword research will [...]
So far, we've talked about several things you need to do in order to get your website up to snuff in Google's eyes, as well as your readers'. Perhaps you've got some technical website issues that you need to overcome first, or your existing content is a bit boring to the reader. Those are easy [...]
Tom's Simple SEO: What is canonicalization and how can it affect your SEO from Thomas Petty. Have you ever heard of canonicalization? Maybe not. Technically, it's a mathematical term, but what does math have to do with the search engines like Google? Wikipedia defines canonicalization as: In computer science, canonicalization (abbreviated c14n, where 14 represents [...]
