Learning search engine optimization in big chunks can be overwhelming and difficult to manage. Instead, we're posting a weekly micro-bite of steps you can take each week with approximately 15 minutes of time. These are Tom's Simple SEO steps, which you can implement to get your search engine performance improved.
Sometimes you don't want to spend the money on paid keyword research, or you just want to do some simple research. There are several free tools available for you to use. This isn't an exhaustive list, as there are others. But it will get you started.
Google continues to enhance their toolset to give those of us who are professionals in the SEO and Web world, more data. Feed me data! They recently launched a new version of the Webmaster Tools which gives you more data from the back end, which complements Google Analytics. Google Analytics is great at [...]
Set up your ping server list for your blog so that your blog entries get found by the search engines quickly.
The Bay Area Search Engine Academy's top ten list of things that you need to do to get listed on Google and Yahoo! Follow these steps and you'll get indexed more quickly, and will get more traffic to your site. They are sorted by the easiest (#10) to the most difficult (#1).
Use header tags to help your SEO efforts work better for you. You can apply formatting to header tags and use them as a formatting element in your content. But headers really shine when combined with your keyword phrases to help get the page listed higher in the search engines.
Keyword density is a measure of how effectively you're using your keyword in your content of your Web site. Does it really matter and influence your position on the search engines? What is the "right" keyword density that you should shoot for?
Having multiple domain names or keyword-rich domain names point to a single Web site is not a good practice. It can actually harm your position on the search engines. Having multiple domain names is fine, but you have to manage them properly so you don't harm your search engine position.
PageRank is a numerical value that Google assigns to every page. Many people spend a lot of time trying to build PageRank, but the reality is that PageRank is only a small factor in getting onto the top of the search engines. Find out what it really means and how you should tackle the PageRank problem.
Internal linking can be a useful way of building quality links, and there are many reasons for building good internal links on your Web site. Learn how to set them up properly by using absolute links instead of relative links.
