Tax season is ramping up. Yay. (Yah, that was sarcasm.) I'm actually proud of myself for having gotten all my paperwork for our personal taxes and both corporations over to my accountant early this year. They can take it from there. I've done what I'm supposed to do, and handed it off to the experts [...]
As a business owner who provides a valuable service (whatever it is), it’s easy to just jump straight to the sale when trying to engage with your customers. You know that you deliver great value, but your potential customers may not understand that right away. Unfortunately, your customers may not be quite ready to jump [...]
I’ve looked at hundreds upon hundreds of websites. Your website is one of the most important factors in convincing a potential customer to do business with you. Do it wrong, and they’re leaving. Do it right and they might come in. I’m a web Certified Usability Analyst, which means I’ve been trained in web usability, [...]
This weekend, it was a rainy day. I was making pulled pork for dinner that night, and because it had been cooking all day in the slow cooker, the house smelled wonderful. As I was preparing the meat, my wife's little dog, Cindy, stood patiently HOPING something yummy would fall her way. She stood quietly, [...]
Doing keyword research is only the first step in finding great keywords for your content. How do you know what people actually search for and how much? This is the critical question, and fortunately, Google helps us out a little.
In last week's article we talked about all the reasons why businesses need to do keyword research FIRST. If you make things up (like what you "think" your customers search for), you'll miss out on a very long list of keywords that your customers actually want to know about. Furthermore, doing the keyword research will [...]
So far, we've talked about several things you need to do in order to get your website up to snuff in Google's eyes, as well as your readers'. Perhaps you've got some technical website issues that you need to overcome first, or your existing content is a bit boring to the reader. Those are easy [...]
Tom's Simple SEO: What is canonicalization and how can it affect your SEO from Thomas Petty. Have you ever heard of canonicalization? Maybe not. Technically, it's a mathematical term, but what does math have to do with the search engines like Google? Wikipedia defines canonicalization as: In computer science, canonicalization (abbreviated c14n, where 14 represents [...]
There is a bit of an art to creating web and blog content. It doesn't necessarily come naturally, and usually, until someone points it out, you don't even notice. Unfortunately, writing the way many (most?) people write on the web, can cause you to lose potential customers. This is a problem, because after all, you [...]
Note: This is a series of weekly articles designed for the novice to learn step-by-step how to improve their position on the search engines. Each step takes approximately 15 minutes, and are all easy to implement. If you, the reader, takes each step one by one each week, you’ll soon be getting better search engine [...]
