SEO or search engine optimization is an over-used term that's become almost meaningless. By thinking logically about it, we can simplify the whole process and make it much easier for us busy business owners.
Learning search engine optimization in big chunks can be overwhelming and difficult to manage. Instead, we're posting a weekly micro-bite of steps you can take each week with approximately 15 minutes of time. These are Tom's Simple SEO steps, which you can implement to get your search engine performance improved.
The Bay Area Search Engine Academy announces that it has launched a new website, a new blog and new SEO and internet marketing programs for individuals, students, employees and business owners.
Sometimes you don't want to spend the money on paid keyword research, or you just want to do some simple research. There are several free tools available for you to use. This isn't an exhaustive list, as there are others. But it will get you started.
The Bay Area Search Engine Academy's top ten list of things that you need to do to get listed on Google and Yahoo! Follow these steps and you'll get indexed more quickly, and will get more traffic to your site. They are sorted by the easiest (#10) to the most difficult (#1).
Having multiple domain names or keyword-rich domain names point to a single Web site is not a good practice. It can actually harm your position on the search engines. Having multiple domain names is fine, but you have to manage them properly so you don't harm your search engine position.
PageRank is a numerical value that Google assigns to every page. Many people spend a lot of time trying to build PageRank, but the reality is that PageRank is only a small factor in getting onto the top of the search engines. Find out what it really means and how you should tackle the PageRank problem.
Internal linking can be a useful way of building quality links, and there are many reasons for building good internal links on your Web site. Learn how to set them up properly by using absolute links instead of relative links.
Search engine optimizing a press release is an excellent way to generate traffic to your Web site. There are so many benefits to doing it, that really all businesses should be submitting online news releases as a regular part of their SEO campaign.
By reading Avinash Kaushik's book, "Web Analytics An Hour A Day", you can learn how to properly set up analytics so that it gives you the data you need to properly measure your Internet marketing efforts.
